The Houston Dash today announced a multi-year partnership with nonprofit regional dairy council, Dairy MAX. Dairy MAX, an official nutrition partner of the Houston Dash, will be supported by the Club in a variety of educational community initiatives plus health and nutrition digital activations.
"We are excited to have the support of Dairy MAX in our efforts to make a difference on and off the pitch. With their commitment, we can provide unique and impactful engagement opportunities for the next generation of athletes and coaches,” said Dash President Jessica O’Neill.
“We’re committed to athlete nutrition, and our partnership with the Houston Dash is an exciting opportunity for Dairy MAX to expand that work,” said Jennie McDowell, Dairy MAX Vice President of Business Development. “We look forward to engaging soccer fans with the science-backed message of refueling with chocolate milk. Not only does it have a golden ratio of carbs-to-protein and 13 essential nutrients that make it an ideal recovery beverage, but the research-backed benefits of chocolate milk are continually gaining attention from athletes and coaches alike.”
The Dash and Dairy MAX are committed to properly educating the community and ensuring equitable access to nutritious meals while emphasizing the importance of healthy eating and wellness through the power of soccer. The partnership will allow the Houston Dash and Dairy MAX to collaborate at community events within the greater Houston area while further strengthening the Club’s mission to continue growing the sport through equitable resources.
Community activations will include a special “Dash Coaches Clinic” event at Houston Sports Park, where local high and middle school coaches will be able to participate in an exclusive training session with Dash players. Both organizations will also host the inaugural “Fútbol/Soccer 101” clinic, a unique opportunity which will provide young athletes newly interested in the game to learn from Dash coaches and players. The partnership also includes a nutrition program developed with the Club to educate high school soccer players about the importance of healthy eating and wellness.
Dash players also will be able to educate the community through unique storytelling opportunities, including an integrated social media campaign featuring Dash players learning how to cook nutritious meals with locally sourced kitchen and dairy products as well as demonstrating how to integrate healthy meals in their everyday routines.