HOUSTON (Oct. 16, 2026) – Houston Dynamo FC and Higginbotham today announced a new multiyear partnership that makes the leading insurance and financial services brokerage the Club’s official insurance broker. The partnership reflects both organizations’ shared commitment to exceptional service and delivering best-in-class experiences for clients and fans.
As part of the agreement, Higginbotham will secure naming rights to the premium hospitality space at Shell Energy Stadium (formerly Bayou City Club), with a rebranded interior and exterior. This space is the stadium’s most intimate premium hospitality space, offering an upscale, air-conditioned setting with an elevated view close to the action. During Dynamo matches, guests receive an all-inclusive rotating food menu, plus complimentary beer, house wine, soft drinks and parking.
“We are excited to welcome Higginbotham to the Dynamo family in a partnership that reflects how we want to connect soccer and business across Houston,” said HDFC Chief Revenue Officer Nicolò Zini. “As our insurance broker and the entitlement partner of a newly rebranded club at Shell Energy Stadium, Higginbotham will help us create a true B2B platform where season ticket members, business leaders and companies of all sizes can build relationships, create connections and do business throughout the season. Beyond the stadium, their support of our STEM programming and youth soccer initiatives will also create meaningful opportunities for young people across our community. Higginbotham understands Houston, understands business and shares our commitment to investing in the city, which makes them a natural fit for our Club.”
On the community front, Higginbotham will become the presenting partner of Dynamo youth camps and clinics around Houston, supporting community engagement efforts that grow the game and provide access to soccer for local families.
Additionally, Higginbotham will play a key role in the Club’s STEM program efforts, sponsoring Houston’s ‘From the Pitch to the Classroom’ social media series that features fun, unique and engaging campus visits from Dynamo players and staff.
"We are excited to add the Houston Dynamo to our growing roster of sports partnerships across the country," said Lane Gallagher, VP of Corporate Marketing and Communications at Higginbotham. "We are proud to partner with a Club that means so much to this city and to serve its passionate, growing fan base.”
"Higginbotham and the Dynamo share a deep commitment to service, client experience and community, making this partnership a natural fit," said Koby Hackradt, Chief Operating Officer of Employee Benefits at Higginbotham. "We are proud to be an official insurance broker for the Dynamo and excited our Houston-based employees and clients will get to enjoy the Club's new hospitality space.”
Higginbotham will also become more visible around Shell Energy Stadium during all Dynamo match days through LED ribbon signage.
Higginbotham is an employee-owned insurance and financial services firm and one of the largest independent insurance brokerages in the country. Headquartered in Fort Worth, Texas, the company provides a broad range of services, including business and personal insurance, employee benefits, risk management, and financial services. Higginbotham combines the resources and capabilities of a national firm with a locally focused, relationship-driven approach, working to understand each client’s priorities and deliver tailored solutions. The company is guided by a commitment to its employees, clients, carrier partners and the communities it serves.
