Effective Date: January 1, 2026

Last Updated: October 12, 2026

We at Forever Orange, LLC ("us," "we," or "our") are committed to protecting the privacy of your Personal Data (i.e., information reasonably related to a specific individual) of those who interact with our website or other various applications and services (“Platforms”). This Privacy Policy (“Policy”) explains our practices related to the use and disclosure of Personal Data collected from our website, through our programs, applications and services (including our software platform). Please read this Policy carefully as it will help you make informed decisions about sharing your Personal Data with us. This Policy supplements the MLS and NWSL privacy policies, available at https://www.mlssoccer.com/legal/privacy-policy and https://www.nwslsoccer.com/privacy-policy, respectively.

1.   How We Collect Personal Data

We collect Personal Data when you visit our website, use our mobile application, access our internet network, subscribe to our newsletter, fill out a form, use our software or ticketing platform, attend our events, or otherwise contact us. This information lets us identify, as well as carry out certain business purposes described below. The Personal Data we collect falls into the following categories:

Information You Provide to Us

The types of Personal Data we collect directly from you may include:

  • Identifiers, such as your name, home address, email address, phone number, and other contact information; or
  • Other types of Personal Data you directly provide us, MLS or NWSL.

Data Collected Automatically

When you use our website or mobile application, we may automatically collect information about you and your device, such as through cookies and other tracking technologies. This may include your IP address, device identifier, non-precise geolocation information, web browser type and version, language, and information about your usage of our website or services, such as the searches you run or the pages you view.

Information from Third Parties

We may collect or process information about you from third parties and publicly available sources, such as your LinkedIn and other social media profiles, references you provide, and other members of our network. Those companies’ use or collection of your Personal Data are governed by those companies’ privacy policies, not ours.

2.   How We Use Personal Data

We may use the information that we collect for a variety of purposes, including to:

  • Conduct, improve, personalize, and expand our business operations, programs, products, and services;
  • Review and process subscriptions, registrations and transactions;
  • Respond to inquiries and service requests;
  • Send information, promotional materials, and other communications;
  • Research how you and others use our website or mobile application and to personalize your experience; and
  • Comply with our legal obligations.

3.   How We Disclose Personal Data

We may disclose your Personal Data with third parties in the following circumstances:

  • With service providers and vendors that help us operate our business and deliver our services. 
  • With business partners, sponsors, contractors, and other third parties with which we partner to provide our programs and services. 
  • When we are legally required, or believe it is in our best interest to do so, in response to governmental requests, a judicial proceeding, court order, legal process, or where we are trying to protect our rights or the rights of others.
  • In connection with, or during negotiations of, any merger, transfer of business assets, financing, or other business reorganization.

In certain circumstances, we may ask for your consent prior to sharing your information with others. 

4.   Use of Cookies and Similar Data Collection Technologies

We may use cookies and similar data collection technologies on our website. These technologies help us improve our website, monitor website traffic, and recognize and remember your preferences and settings. These technologies on our website support essential website functionality and analytics. For more information about data collection through technologies such as “cookies” and “web beacons” or by tracking internet protocol addresses, please reference the MLS privacy policy here, which is incorporated into this Policy for all intents and purposes.

5.   Security

We use reasonable security to protect the information that we maintain. Although we will do our best to protect your Personal Data, transmission of information to and from us is at your own risk. We recommend that you take steps to keep your information secure. If you have an account with us, you are responsible for choosing a secure password when creating your account and keeping this password confidential.

6.   Your Choices

You can exercise the following choices with respect to your Personal Data:

  • You can update any incorrect or old information we maintain about you by sending us an email using the contact information below.
  • You can opt out of marketing and promotional emails by clicking the “unsubscribe” link at the bottom of the e-mails you receive.

7.   Children’s Privacy

Our Platforms are not intended for individuals under the age of 13. We do not knowingly collect Personal Data from children under 13. If we become aware of such information, we will delete it promptly or as soon as commercially practicable. 

8.   Other Websites and Content

Our website may contain links to other websites and content that we do not own or control. If you navigate to another business’s website or content, we recommend that you review the privacy practices of that business prior to sharing your information with them. 

We have established accounts on social media sites such as Facebook, LinkedIn, X, Instagram, and others. These accounts are hosted by such third parties and are governed by the privacy, terms and conditions, and other relevant policies of those third parties.

9.   Updates to Privacy Policy

We may update this Policy from time to time. We will notify you of any other changes by posting the updated Privacy Policy on our website, mobile application or software portal. It is your responsibility to review the Policy periodically to stay informed about any changes.

10.        Contact Us

If you have questions about this Policy or would like to contact us about it, please email us at houstondynamoprivacyrequest@houstondynamo.com.